Explore the latest insights, news, and updates from the gaming industry

10 key KPIs every game studio must track weekly for growth and engagement.

Datahumble's Summer 2025 Indie Report: Top Movers by Wishlist Velocity
A category showcasing advanced, expert-level analyses that dig beneath the surface of game performance, market patterns, and viral success stories. From comparing your game's wishlist conversion rates to industry benchmarks, to dissecting the explosive growth curve of titles like Lethal Company, to uncovering the silent warning signs behind failed launches these talks offer deep, data-driven clarity. Perfect for studios seeking high-level insights, competitive context, and strategic takeaways that inform smarter decisions at every stage of development and publishing.
A category dedicated to practical, real-world applications of DataHumble’s analytics showing exactly how studios can use data to make smarter decisions at every stage of a game’s lifecycle. From determining the optimal timing to publicly launch a Steam page, to evaluating demo performance during Steam Next Fest, to developing recovery strategies for a game a year after release, these use cases translate raw metrics into actionable guidance. Ideal for teams looking to apply insights directly to their own launch plans, marketing tactics, and long-term growth strategies.
A category dedicated to breaking down the essential metrics, terms, and performance indicators that shape the modern gaming industry. From Wishlist Velocity and Day-1 Retention to understanding CCU vs. DAU, this dictionary offers clear, data-driven explanations designed to help developers, publishers, and analysts make smarter decisions. Whether you're optimizing a Steam launch or improving long-term player engagement, these definitions provide the foundational knowledge needed to navigate the gaming market with confidence and precision.
A category dedicated to the strategies, collaborations, and real-world opportunities that shape a game’s growth beyond development. From leveraging indie bundles to drive high-intent traffic, to optimizing discount strategies across Steam sale cycles, to managing player sentiment during price increases at 1.0 launch these insights reveal how smart partnerships and event planning can amplify visibility and revenue. Ideal for studios seeking to expand reach, strengthen relationships, and navigate the business side of the gaming ecosystem with confidence.
A category focused on the evolving dynamics of player sentiment, community behavior, and engagement trends across modern gaming ecosystems. From measuring how fast technical issues can damage sentiment scores, to managing toxic players in Discord without harming community activity, to applying design techniques that naturally extend playtime beyond the 2-hour refund threshold these analyses help studios understand and influence how players feel, react, and stay engaged. Ideal for teams aiming to maintain healthier communities, reduce churn, and build long-lasting player trust.
A category highlighting practical, data-backed product insights designed to help studios optimize visibility, engagement, and conversion. From understanding Steam’s tag hierarchy and how to align your game with the algorithm, to crafting stronger first-impression hooks that stop players from scrolling, to using color psychology to increase click-through rates these updates translate best practices into clear, actionable improvements. Perfect for developers and marketers aiming to refine their storefronts, boost traffic, and elevate overall player engagement.
A category focused on in-depth, data-driven reports that uncover trends, player behavior patterns, and market dynamics across every major game genre. From analyzing how jump scares influence refund rates in horror titles, to understanding the impact of anti-cheat systems on player sentiment in FPS games, to evaluating market saturation risks in the 2025 cozy-game boom these reports translate raw data into actionable insights. Ideal for studios, publishers, and analysts seeking to make informed strategic decisions and stay ahead of industry shifts.
A category centered on leveraging creators, analytics, and competitive intelligence to sharpen your studio’s strategy. From building a streamlined competitor-tracking list, to using AI-driven sentiment analysis to determine which issues deserve priority in your next patch, to reverse-engineering rival pricing and discount patterns—these insights help studios stay ahead of market shifts and creator trends. Designed for teams aiming to improve visibility, adapt quickly, and make smarter, data-informed decisions in an increasingly competitive landscape.

10 key KPIs every game studio must track weekly for growth and engagement.

Datahumble's Summer 2025 Indie Report: Top Movers by Wishlist Velocity